We've been talking a lot about sites around here. And that's no wonder: while social networks are an important part of the digital marketing mix, the company's own website is the only place on the internet that you can truly call your own. Regardless of anything else though, it should provide a good experience for every user; and the speed of the site is directly linked to this.
Many people wonder how to increase website speed. The question is not at all uncommon; precisely because it is a slightly more technical question, it is normal to have doubts of this type. In this text, We will simplify these technical concepts, bringing a list of 6 steps on how to increase the speed of the site.
With each item, we will explain in a simple way everything we are recommending. Thus, it is possible to understand exactly what needs to be done in the complicated mission of increasing the speed of the site.
Continue reading and check it out!
How to increase website speed with 6 steps
1. Have optimized images
The first guideline on most lists of how to increase website speed is this one. The presence of images on a website is fundamental; with them, it comes to life — with nicer, more interactive aesthetics, improving the overall user experience. Today, it's practically impossible to find a (good) website without images.
However, while they are essential, images are the files that weigh the most on a website. A website filled with images in the highest definition can be beautiful — but at what cost? Because they are very heavy, the images slow down the site, making it take much longer to load when users access it.
So the most recommended solution here is to optimize the images. In practice, what can be done is to use some image compressor service. With it, your images will remain with the quality they always had, but they will be much less heavy and will not affect the overall loading of the site.
2. Delete unused plugins
Those who work with WordPress, the system used in almost 40% of all active sites on the internet today, know the infinity of plugins that it makes available. These plugins aim to offer different functions, giving even more freedom to customize your site. There are, for example, specific plugins to create and edit pages or to evaluate the SEO of any page.
Something that happens a lot, however, is downloading a plugin, trying it out, and finding that it's not going to be all that useful. When this happens, it is very important that the plugin is deleted. If this is not done, its load will be included in the site load, which will require even more and, consequently, slow down the site speed.
Whenever you see a plugin that is not being used, delete it.
3. Leave the code very well optimized
The entire basis of a web page is the code behind it. You could even say that it is like the backbone of the site. He is the foundation that makes everything on the screen possible. This, in itself, already shows that it can have an influence on the speed of the site.
If the website's code is too long, dirty and full of unnecessary details, it can demand more from the server at the time of loading — after all, more information will need to be read. As a result, website speed drops.
That's why, regardless of the site, the code should be as optimized as possible. Whitespace in HTML and JavaScript and excessive style files (CSS) are examples of practices that hinder code optimization.
To prevent this from happening, the choice of the professional website creation Agency behind the development of your website must be done very carefully. It is essential to have a qualified programmer who knows what he is doing. Remember: website creation is no joke.
4. Use caching
If you don't really know what cache is, don't worry; we explain to you. Having a cached page means having an identical copy of a page that has already been loaded for the first time before. This copy is saved so that its access is fast and does not demand so much from the server for loading.
In other words, when your site's cache is enabled, pages don't have to be completely reloaded every time they are reopened. This, of course, helps to increase the speed of the site.
5. Choose good hosting
Hosting is basically where all the files on a website are stored. Along with some other factors, it is the storage capacity and speed of the chosen server that make up the points that will most influence the speed of the site.
That's because whenever a user accesses a page, all the site's files need to be “sent” from the server to his computer. Depending on the hosting you work with, the speed of sending data may be higher or lower.
Consequently, the hosting also ends up determining whether the speed of the site will be higher or lower.
6. Build your website with someone who understands the subject
Finally, perhaps the most important point on the entire list. Before him, we gave you 5 website speed boosting tips that can be considered essential and we further explained each one of them. Still, however, putting them into practice can be highly difficult for those who don't understand much about the subject - which is the case for most.
For this reason, having experienced professionals who know very well what they are doing can be the point that will make the most difference. Many times, even, all the steps above are already done in the development itself when you are working in partnership with a qualified professional.
In addition to complete inbound marketing, we also have the creation and optimization of websites among our services, focused on high performance, helping you and your company in this mission to be present and, above all, efficient on the internet.
Is your website speed not making you happy? So do a
free diagnosis with us, see what's wrong with your website, what can be
improved and what we can do for you!
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